United Direct Solutions adds Canon ColorStream press to expand inkjet capacity

United Direct Solutions has added a Canon ColorStream press to expand its high-speed continuous-feed color inkjet capabilities in Louisville and Cincinnati. The investment is meant to speed turnaround, improve personalization, and support more complex customer communications across regulated industries.

Why it matters: - United Direct Solutions is betting on more inkjet capacity to help clients move faster on personalized print and mail campaigns. - The new press is designed to support higher-volume, data-driven communications without sacrificing quality or reliability. - The investment also supports organizations facing tighter timelines, higher costs, and greater demand for customized customer outreach.

What happened: - United Direct Solutions added a new Canon ColorStream press to its production lineup. - The company said the press expands its high-speed continuous-feed color inkjet capabilities. - The expansion is intended to improve turnaround times and increase production flexibility for print and mail clients. - Casey Hendrick, chief executive officer of United Direct Solutions, said the investment is aimed at delivering measurable value through speed, quality, and cost efficiency.

The details: - The Canon ColorStream supports high-volume, full-color personalized pieces and more sophisticated marketing communications. - The technology is built for complex, data-driven applications. - United Direct Solutions said the press should reduce production bottlenecks and improve manufacturing efficiency. - The company has production facilities in Louisville, Kentucky, and Cincinnati, Ohio. - United Direct Solutions serves healthcare, insurance, financial services, home services, government, higher education, and other industries. - The company’s core offerings include direct marketing and customer acquisition, transactional communications, mail presort and commingling, and disaster recovery and business continuity. - United Direct Solutions says its integrated workflow can manage communications from data, digital, and document composition through production, mailing, and delivery. - The company maintains HITRUST CSF, SOC 2 Type II, and ISO 9001:2015 certifications.

Between the lines: - The investment signals that print providers are still competing on automation, speed, and personalization rather than print volume alone. - United Direct Solutions is positioning itself as a single-source partner for both marketing and critical operational communications. - The company’s emphasis on omnichannel campaigns suggests clients want print to work alongside digital channels, not replace them.

What's next: - United Direct Solutions expects the new technology to support continued growth in personalized print and omnichannel communication programs. - Hendrick said the company will keep investing in technology, automation, and production capacity to meet future demand. - The company also expects more organizations to blend traditional print and mail with more advanced personalized campaigns.

The bottom line: - United Direct Solutions is adding production horsepower to stay competitive in a market where speed, personalization, and reliability are increasingly table stakes.