Sunoco taps Velocity Logic for unified loyalty platform

Sunoco Retail and Velocity Logic Group announced a multi-year partnership to run Sunoco’s loyalty programs on one platform across the U.S. and Canada, with rollout starting early next year. The move is designed to unify Go Rewards and Journie Rewards while keeping existing accounts and points intact.

Why it matters: - Sunoco is consolidating two loyalty programs onto one enterprise system. - The move is meant to simplify rewards for customers across thousands of fuel and convenience locations in the United States and Canada. - The new setup also ties loyalty, mobile apps, partner offers, and co-branded credit card activity into one technology stack.

What happened: - Sunoco Retail LLC and Velocity Logic Group announced a multi-year enterprise partnership. - VLG’s Loyalty Cloud and Loyalty Switch platform will power Sunoco’s loyalty ecosystem across the United States and Canada. - The agreement unifies Sunoco’s Go Rewards and Journie Rewards programs under a single technology foundation. - The rollout is set to begin early next year.

The details: - VLG will migrate, operate and support Sunoco’s loyalty programs across thousands of fuel and convenience locations in the U.S. and Canada. - The partnership includes design, development and ongoing operation of Sunoco’s mobile loyalty apps. - The arrangement keeps Pay with Points redemption in place. - The deal expands connectivity with Sunoco’s financial-services, retail and grocery partners. - Sunoco gets access to VLG’s broader technology suite, including the Convenience Store Loyalty Suite, real-time enrollment, partner ecosystem connectivity and TargetAll™, VLG’s payment-card-based targeting platform. - VLG will also power Sunoco’s co-branded credit card program through the same platform. - Existing Go Rewards and Journie Rewards accounts and points balances will carry over during the transition. - Customers do not need to take any action. - Earning and redeeming rewards will continue without interruption during the phased rollout.

Between the lines: - The partnership gives Sunoco a single system for managing a complex, multi-brand loyalty setup across two countries. - VLG is positioning its platform as an enterprise layer that can coordinate rewards, discounts and promotions across programs and partners. - The deal suggests Sunoco wants more flexibility to scale loyalty without rebuilding separate systems for each brand or market.

What's next: - Sunoco and VLG will begin the phased rollout early next year. - Existing loyalty members should see a transition to the new platform with no disruption to current benefits. - The partnership will continue to support future expansion across Sunoco’s partner network and loyalty channels.

The bottom line: - Sunoco is betting on one loyalty infrastructure to unify rewards, partner connections and credit-card-linked offers across its North American footprint.