Email Kong lands Loop Platinum Partner status

Email Kong has joined Loop Subscriptions’ top-tier Agency Partner Program as a Platinum Partner, giving the London retention agency early access to product features and closer access to Loop’s team. The move underscores how subscription brands are trying to reduce churn at the cancel page and recover failed payments more efficiently.

Why it matters: - Email Kong’s new status signals deeper access to Loop Subscriptions’ product team and early feature releases. - The partnership is aimed at helping Shopify subscription brands keep more customers at the cancel page, where many subscriptions are lost. - Email Kong says its approach has increased the share of subscribers saved at cancellation by up to 14 times across brands running on Loop.

What happened: - Email Kong was named a Loop Platinum Partner by Loop Subscriptions, the Shopify subscription app. - Platinum is one of the top tiers in Loop’s Agency Partner Program. - Only 6 agencies hold Platinum status today. - Platinum Partners work through a dedicated channel with Loop’s team and get early access to some of Loop’s newest features. - Email Kong is also a Klaviyo Master Platinum Partner. - That places Email Kong in the top 2.5% of Klaviyo partners worldwide.

The details: - Email Kong is a London retention agency for DTC brands. - The agency builds cancel-page flows around the reasons customers leave. - A customer with too much product may be offered a skip instead of a discount. - When a customer does cancel, Email Kong follows up with win-back emails over the next several weeks. - Those emails are tailored to why the customer left and what the customer used to order. - Each email includes a one-click button to restart the subscription on the same plan. - Email Kong also sets up failed payment recovery inside Loop. - Each declined payment is sorted by reason, including temporary bank declines, expired cards, wallet payments, or cancelled cards. - Soft declines are retried daily for a couple of weeks. - A small discount can be added if a soft decline keeps failing. - Hard declines skip repeated retries and push the customer to update payment details immediately. - Subscribers only hear from the brand when there is a clear action for them to take. - The agency says this setup combines Loop configuration with email and SMS around it, so subscription brands can use one team for both.

Between the lines: - The deal fits a broader shift in subscription commerce toward retention rather than pure acquisition. - The cancel page appears to be a high-value conversion point because it is often left on default settings even though it is the last chance to keep a subscriber. - Email Kong is packaging lifecycle messaging, subscription logic, and payment recovery as one operating layer for brands. - Loop benefits by highlighting agencies that can drive measurable retention gains inside its platform.

What’s next: - Email Kong will likely use Platinum access to deepen its Loop-specific setup work for subscription brands. - The agency’s Loop guide and case studies are available at More on Email Kong's Loop work and Client results. - Loop and Email Kong said they will keep helping Shopify brands turn first orders into long-term customers.

The bottom line: - Email Kong’s new Loop Platinum status formalizes a partnership built around one goal: keep more subscribers from churning, and recover more when payments fail.