WhiteBridge AI maps 1,200 data broker sites as elder fraud losses reach $7.7B

WhiteBridge AI said it has cataloged 1,200 data broker sites and is using its AntiBridge product to help people see where personal data is exposed online. The Lithuanian startup was also selected for Mastercard Lighthouse MASSIV Fall 2026 as fraud losses tied to older Americans continue to climb.

Why it matters: - Older Americans reported about $7.7 billion in losses to the FBI's Internet Crime Complaint Center in 2025. - The FBI said reported losses for people 60 and over rose 59% from 2024, to $4.885 billion. - Personal data scattered across broker sites, public websites and social networks can help scammers build more convincing phishing, identity theft and impersonation attempts.

What happened: - WhiteBridge AI, a Lithuanian technology company, said it has mapped 1,200 data broker sites. - Mastercard Lighthouse selected WhiteBridge AI for its Lighthouse MASSIV Fall 2026 cohort. - Mastercard announced the cohort on Aug. 26 and named WhiteBridge AI as one of five Nordic and Baltic impact-tech participants. - Mastercard described WhiteBridge AI as an online identity, reputation and network management platform focused on digital identity risks. - WhiteBridge AI's consumer protection product, AntiBridge, was highlighted in the cohort announcement.

The details: - WhiteBridge AI built its core product around combining public and social information to help users understand their digital identity and online reputation. - The company says the technology supports meeting preparation, relationship research and understanding a person's digital footprint. - AntiBridge is designed to show people where their personal information has been exposed and what steps they can take to manage the risk. - CEO Paulius Taraškevičius said removing information will not stop every scam, identity theft attempt, phishing action or data leak. - Taraškevičius said reducing exposed information limits the material available for a believable attack. - Mastercard Lighthouse MASSIV is a sustainability and social-impact technology program for the Nordic and Baltic region. - The program gives participating companies access to a partnership and advisory ecosystem. - The MASSIV cohort includes support from Mastercard Lighthouse, Swedbank, UNDP, Danske Bank, Nets/Nexi, Synch and VEQ VC. - Mastercard Lighthouse says its broader ecosystem includes more than 270 investors and corporate partners.

Between the lines: - The rise in elder fraud makes personal data exposure more than a privacy issue; it is also a fraud-enablement problem. - WhiteBridge AI is positioning AntiBridge as a defensive layer against the same data-aggregation methods that power identity and reputation tools. - Mastercard's selection signals that digital identity protection is being treated as a social-impact category, not just a cybersecurity niche.

What's next: - WhiteBridge AI will work with Mastercard Lighthouse's partner banks, investors, corporate partners and advisers during the Fall 2026 program. - Mastercard said the selected companies will use the network to scale beyond their home markets and expand impact through partnerships. - WhiteBridge AI appears to be aiming for broader global adoption of AntiBridge as fraud risks continue to grow.