XS.com appoints Kasem Hekal to expand MENA business development

XS.com has named Kasem Hekal senior business development manager in Dubai as the global multi-asset broker looks to strengthen its MENA growth push. The move underscores XS.com’s focus on senior commercial talent to deepen client and partner relationships and support the next phase of expansion.

Why it matters: - XS.com is adding senior commercial leadership in Dubai to support growth across the MENA region. - The appointment is aimed at building a stronger pipeline of business opportunities and deepening ties with clients and partners. - The move also signals that XS.com is prioritizing relationship-led expansion as it scales internationally.

What happened: - XS.com appointed Kasem Hekal as senior business development manager in Dubai, UAE. - The company announced the move on September 21, 2026. - Hekal will support XS.com’s business development strategy from Dubai, one of the region’s key financial centers.

The details: - Hekal will focus on building a robust pipeline of opportunities, strengthening client and partner relationships, and identifying areas for further business development. - He will work closely with XS.com’s sales and business development teams. - His remit includes providing market insight, supporting targeted commercial initiatives and helping turn prospects into long-term collaborations. - XS.com said the hire strengthens its Dubai team and adds capacity for continued international expansion. - The company said the appointment supports its effort to deepen market relationships and improve the quality of business ties as it enters its next growth phase. - Hekal has more than 15 years of experience in financial services. - He has more than 10 years of experience in FX and derivatives sales, account management and business development. - His career spans Egypt and the UAE. - He has worked with high-net-worth and institutional clients, managed sales teams and developed strategies based on market conditions and client needs. - His background includes senior sales and business development roles at Accuindex MENA, ATFX and MultiBank Group. - He also held earlier roles at GKFX and FXOpen. - Before moving into client-facing sales roles, he worked in financial operations and audit. - Hekal holds an MBA in Finance from Heriot-Watt University’s Edinburgh Business School.

Between the lines: - XS.com is pairing geographic growth with hiring that blends sales, operations and client relationship experience. - The emphasis on listening to clients and partners suggests a commercial strategy centered on retention and cross-selling, not just lead generation. - The company’s focus on a Dubai-based leader reflects the city’s role as a regional hub for financial services and brokerage activity.

What's next: - Hekal is expected to help XS.com convert market relationships into longer-term commercial partnerships. - XS.com will likely continue investing in experienced business development leaders to support expansion across its international footprint. - The company is positioning its commercial team to sustain growth through trust, service and disciplined execution.

The bottom line: - XS.com is betting that senior business development expertise will help sharpen its MENA expansion and reinforce its broader global growth strategy.

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