XS.com names Andreas Achniotis head of affiliates

XS.com appointed Andreas Achniotis as head of affiliates as the global fintech and financial services company looks to expand its partner network and strengthen a key customer-acquisition channel. The move signals a broader push to scale affiliate partnerships across international markets.

Why it matters: - XS.com is leaning more heavily on affiliate partnerships to support customer acquisition and global expansion. - The appointment adds leadership focused on scaling a channel that matters more as online trading firms compete for new clients. - The move reflects XS.com’s effort to build a stronger partner ecosystem across multiple regulated markets.

What happened: - XS.com appointed Andreas Achniotis as Head of Affiliates. - The announcement was made Aug. 6, 2026. - XS.com described the hire as part of its push to grow its global partner network and strengthen affiliate business.

The details: - Achniotis will oversee XS.com’s affiliate strategy and execution. - His remit includes partner relationship building, campaign optimization, engagement improvement and efforts to maximize commercial results. - He will work with Sales, Marketing and Product teams to strengthen the affiliate program and identify new growth opportunities. - XS.com said affiliate marketing is becoming more important in online trading. - XS.com said it is investing in scalable partnership initiatives to support sustainable growth. - XS.com said the appointment aligns with its long-term vision to expand in global markets. - Achniotis has more than 10 years of experience in FX and online trading. - His background includes business development, trading operations, risk management and affiliate management. - He has worked on affiliate and introducing broker networks, partner incentive programs and customer acquisition strategies across multiple regions.

Between the lines: - The hire suggests XS.com wants tighter control over a revenue channel that depends on partner quality and campaign performance. - Bringing in a specialist with cross-functional and international experience points to a more structured approach to affiliate growth. - Wael Hammad, group chief commercial officer, said affiliate partnerships are a key pillar of XS.com’s global growth strategy. - Hammad also said Achniotis brings strong business insight and partnership-building expertise. - Achniotis said he is joining XS.com at an important moment for the company’s global growth and wants to build long-term value for partners and customers.

What's next: - Achniotis is expected to lead further development of XS.com’s affiliate program. - XS.com will likely continue investing in partnerships that support its wider global expansion. - The company says it intends to keep building high-performing relationships to back its growing international business.

The bottom line: - XS.com is putting dedicated leadership behind affiliates as it tries to turn partner marketing into a bigger growth engine.